Brian Southwell, Ph.D., M.A.
Associate Professor, School of Journalism and Mass Communication; Director of Graduate Studies, School of Journalism and Mass Communication; Adjunct, EpiCH
PhD, University of Pennsylvania
MA, University of Pennsylvania
BA, University of Virginia
Teaches:
Mass Communication and Public Health (PubH 5074)
Research Interests:
health campaign evaluation;
information processing, with emphasis on memory;
ethics of audience construction for health interventions
Recent Publications:
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Southwell, Brian G, Yzer, M. C. (2009). When (and why) interpersonal talk matters for campaigns. Communication Theory, 19(1) , 1-8.
Southwell, Brian G (2009). Health communication as interdisciplinary intersection rather than separate field. Journal of Health and Mass Communication, 1(1/2), 8-10.
Southwell, Brian G, Boudewyns, V., Hwang, Y., Yzer, M.C. (2008). Entertainment tonight? The value of informative TV news among U.S. viewers. Electronic News, 2, 123-137.
Southwell, Brian G, Langteau, R (2008). Age, memory changes, and the varying utility of recognition as a media effects pathway. Communication Methods and Measures, 2, 100-114.
Southwell BG, Yzer MC. (2007). The roles of interpersonal communication in mass media campaigns. In C. Beck (Ed.), Communication Yearbook 31 (pp. 420-462). New York: Lawrence Erlbaum Associates.
Southwell BG, Anghelcev G, Himelboim I, Jones J. (2007). Translating user control availability into perception: The moderating role of prior experience. Computers in Human Behavior, 23(1), 554-563.
Southwell BG, Hwang Y, Torres A. (2006). Avian influenza and US TV news. [Research Letter]. Emerging Infectious Diseases, 12(11), 1797-1798.
Southwell BG, Torres A. (2006). Connecting interpersonal and mass communication: Science news exposure, perceived ability to understand science, and conversation. Communication Monographs, 73(3), 334-350.
Southwell BG. (2005). Between messages and people: A multilevel model of memory for television content. Communication Research, 32(1), 112-140.
Southwell BG. (2005). Information overload? Advertisement editing and memory hindrance. Atlantic Journal of Communication, 13(1), 26-40.
Southwell BG, Blake SH, Torres A. (2005). Lessons on focus group methodology from a science television news project. Technical Communication, 52(2), 187-193.
Southwell BG., Doyle KO. (2004). The good, the bad, or the ugly? A multilevel perspective on electronic game effects. American Behavioral Scientist, 48(4), 391-401.
Southwell BG, Lee M. (2004). A pitfall of new media? User controls exacerbate editing effects on memory. Journalism & Mass Communication Quarterly, 81(3), 643-656.
Southwell BG. (2003). Assessing (audience) construction hazards: Depiction of audience as a variable for comparison of health interventions. Qualitative Health Research, 13 (2). 287-293.
Southwell BG, Barmada CH, Hornik RC, Maklan DM. (2002). Can we measure encoded exposure? Validation evidence from a national campaign. Journal of Health Communication, 7(5). 445-453.
Southwell BG. (2001). Health message relevance and disparagement among adolescents. Communication Research Reports, 18(4), 365-374.
Southwell BG. (2000). Audience construction and AIDS education efforts: Exploring communication assumptions of public health interventions. Critical Public Health, 10(3). 313-319.
Abroms L, Jorgensen CM, Southwell BG, Geller AC, Emmons KM. (2003). Gender differences in young adults’ beliefs about sunscreen use. Health Education & Behavior, 30(1), 29-43.
Beeker C, Kraft JM, Southwell BG, Jorgensen CM. (2000). Colorectal cancer screening in older men and women: Qualitative research findings and implications for intervention. Journal of Community Health. 25(3). 263-278.
Hwang Y, Southwell BG. (2007). Can a personality trait predict talk about science? Sensation seeking as a science communication targeting variable. Science Communication, 29(2), 198-216.
Hwang, Y, Southwell, BG. (in press). Talking science: The link between perceived understanding and active conversing. Journal of Communication Studies.
Hwang, Y, Southwell, BG. (in press). Science TV news exposure predicts science beliefs: Real world effects among a national sample. Communication Research.
Foss, K. & Southwell, B. G. (2006). Infant feeding and the media: The relationship between Parents’ Magazine content and breastfeeding, 1972-2000. International Breastfeeding Journal,1(10). Available at: http://www.internationalbreastfeedingjournal.com/content/1/1/10.
Lee G, Cappella JN, Southwell BG. (2003). The effects of news and entertainment on interpersonal trust: Political talk radio, newspapers, and television. Mass Communication & Society, 6(4). 413-434.
M’ikanatha NM, Southwell B, Lautenbach E. (2003). Automated laboratory reporting of infectious diseases in a climate of bioterrorism. Emerging Infectious Diseases, 9(9). 1053-1057.
Middlestadt S, Grieser M, Hernandez O, Tubaishat K, Sanchack J, Southwell B, Schwartz R. (2001). Turning minds on and faucets off: Water conservation education in Jordanian schools. Journal of Environmental Education, 32(2). 37-45.
Nabi RL, Southwell BG, Hornik RC. (2002). Predicting intentions versus predicting behaviors: Domestic violence prevention from a Theory of Reasoned Action perspective. Health Communication, 14(4). 429-449.
Stephenson MT, Southwell BG. (2006). Sensation seeking, the activation model, and mass media health campaigns: Current findings and future directions for cancer communication. Journal of Communication, 56, s38-s56.
Yang C, Southwell BG. (2004). Dangerous disease, dangerous women: Health, anxiety, and advertising in Shanghai from 1928 to 1937. Critical Public Health, 14(2), 149-156.
Yang C, Wu H, Zhu M, Southwell BG. (2004). Tuning in to fit in? Acculturation and media use among Chinese students in the United States. Asian Journal of Communication, 14(1), 81-94.
Yzer, MC, Southwell, BG. (2008). New communication technologies, old questions. American Behavioral Scientist, 52. 8-20.
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Professional Experience:
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Visiting Fellow, U.S. Centers for Disease Control and Prevention
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Honors:
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International Communication Association / National Communication Association Health Communication Dissertation of the Year Award
2006 College of Liberal Arts Motley Exemplary Teaching Award
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Mailing Address:
111 Murphy Hall
206 Church Street SE
Minneapolis, MN 55455
Phone:(612) 624-2491
Email: south026@umn.edu
Office:
Web Link: http://www.sjmc.umn.edu/people/profile.php?UID=south026
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