Bud Light billboard; theme emphasizes overall product quality (e.g. taste, style, packaging).

California, Summer 2003

Full size photo

Multi-ethinic Budweiser billboard; themes of friendship, popularity, and partying.

California, Summer 2003

Full size photo

African American billboard for Seagrams pre-mixed gin & juice cocktail; themes of romance, partying, friendship, and popularity.

Georgia, Summer 2003

Full size photo

Billboard for Bacardi Silver O3, an orange-flavored malt beverage (or "malternative").

California, Summer 2003

Full size photo

Spanish-language Tecate beer billboard.

Missouri, Summer 2003

Full size photo

Multi-ethnic, Spanish-language Bud Light billboard; themes of romance, friendship, popularity and recreation.

California, Summer 2003

Full size photo

Seagrams vodka billboard; product quality themes (e.g. taste, style, packaging).

California, Summer 2003.

Full size photo

Southern Comfort bourbon liqueur billboard; themes of leisure and friendship.

Minnesota, Summer 2003.

Full size photo